Since 2010, Instagram has proved itself to be speediest growing social media platform around! It has a user base of around 300 million and of which may be set to rise further. So why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, buy instagram likes stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation for example is the Instagram’s sudden growth.
What’s all the fuss about?
Instagram is the perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast moving. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it is employed daily, this is a loyal and highly active member list.
This option to capture a younger more creative audience is sounding the alarm bells of major companies looking promoting on social network sites. With high usage, there will be increased interest in advertising towards the app. However, competition always be ripe and businesses may have to find creative ways to out compete their rivals in the visual involving social press.
How can you use it for Marketing?
Of course, if you wish to make use to promote your company or even a product, and a second must consider how. Offer a visual platform therefore products tend to be in general for you to market that services. But services are not impossible encourage on the app, finding exciting approaches to bring one’s your service will catch the eye of the Instagram worker.
Hashtags tend to be used on Instagram and getting in on trends or even starting unique is a sure method to engage an audience, within a similar solution to Twitter. However, one should be careful in order to suit the hashtag to the visual content you provide, so it’s as simple as other apps that take advantage of this technique.
Instagram is predominately a mobile app, so content must be easy to read and continuously updated for just a mobile data, hungry market. Only new and fresh content will attract care.
Finally, Instagram stories would definitely be a great solution to personally build relationships your audience, lasting only 24 various hours. Stories should be keep potential customers updated daily on your business and reveal behind the scenes content to create the user feel they are part within the company.
Instagram can be used to push almost anything, with an artless mind in addition a committed team, you can produce quite the excitement around your brand!
With a young, educated audience using the app their very own mobiles daily, one is only able predict sustained growth and loyalty from its users. Just about be increasing opportunity to use this app for business purposes and also the advice from this writer is to get all the while its burning hot! It will only increase so get into the market place before it gets substantially crowded.